Read Pink for Breast Cancer Awareness

PRESS RELEASE:

Penguin Group (USA)

Is In The Pink For

Breast Cancer Awareness

It’s time to think pink

to shrink cancer

What’s black and white and pink all over? The initiative by the Penguin Group (USA) called Read Pink™ in honor of Breast Cancer Awareness Month. This literary embrace of a life-saving cause last year resulted in nearly 400,000 best-selling romances shipped with Read Pink seals and information about the charity it supports – the Breast Cancer Research Foundation®. In 2010 and 2011, some 12,000 floor displays also carried the Read Pink message. The result raised awareness for BCRF, the only cancer organization to receive A+ from the Institute for Philanthropy.

The novels chosen for Read Pink 2011 are eight bestselling mass market titles by some of Penguin Group (USA)’s most beloved female authors. Included this year are Nora Roberts, Catherine Anderson, Christina Dodd, Jillian Hunter, Lynn Kurland, Amanda Quick, Bertrice Small and Lauren Willig. More than 300,000 copies of the special editions will be printed featuring Read Pink seals on the covers. In addition, Penguin Group (USA) is including information in the back of each book in an effort to make readers aware of The Breast Cancer Research Foundation and encourage them to become actively involved in supporting the organization.

For more details about the Read Pink initiative and to view a complete list of the 2011 titles and participating retail outlets, please visit www.penguin.com/readpink.

This is a cause that is near to my heart.

My beloved aunt Terri has been breast-cancer free for eleven years!

I just purchased the Read Pink edition of

The Perfect Poison by Amanda Quick.

Won't you join me in helping Penguin and Read Pink spread the word about breast cancer awareness?